uniforms made by the factories behind the labels you admire. for hotel groups, restaurants and the teams that run them.

white uniform jacket on a coat stand in a hotel hallway

01front of house

02aprons

what we do

we design and produce staff collections for hotels, restaurant groups and hospitality brands. the same houses that make for premium fashion labels, managed end to end from barcelona.

one point of contact, from the first sketch to every replenishment.

(01) collection

what your teams wear, front and back of house. six categories.

001polos and teesfront of house, pool and beach teams

stack of knitwear in green and blue tones

002knitwearcardigans and jumpers for reception and concierge

white shirts hanging on a rail by a window

003shirts and overshirtslight wovens for floor and bar

brown canvas bib apron with chest pocket

004aprons and workwearcanvas and denim for kitchen and bar

005jackets and outerweardoormen, valet and outdoor staff

006caps and accessoriesembroidered caps, bags and small goods

(02) performance

what a hotel uniform has to survive, specified with the factory and checked on samples before production.

industrial laundryfabrics and dyes built for 60–75 °c washes and tunnel finishersthey keep their shape and colour after hundreds of cycles

colour fastnessgrade 4 or above to washing, light and rubbingno fading at the pool, no transfer onto guests or linen

shrinkagecontrolled to under 3% after washingsizes stay true for the whole life of the garment

pilling and wearanti-pill knits, reinforced seams and bar-tacks at stress pointsuniforms that still look new after a long season

easy carewrinkle-resistant and stain-release finishesless ironing, fewer replacements, lower laundry cost

comfort on shiftstretch, breathable and moisture-wicking blendsfor long shifts, hot kitchens and outdoor teams

pool and exteriorchlorine-resistant and uv-protective fabricsfor beach, pool, terrace and valet staff

colour consistencylab dips and an approved standard for every colourthe same tone across reorders and across properties

(03) how it works

01briefproperties, roles, headcount and brand guidelines. we visit if it helps.

02designa collection built around your identity: fabric, colour, embroidery and sizing.

03samples and fittingwear tests with your team before anything goes to production.

04production and replenishmentbulk production, stock planning and size top-ups per property.

(04) the programme

one partner, the whole programme.

we manage design, sampling, production and replenishment. you get one quote per programme and one point of contact, with minimums sized to your teams, not to a factory catalogue.

6categories, front and back of house

4production countries

1point of contact

2working days to reply

(05) why urdir

hospitality uniforms are usually bought from catalogues. we make them like a fashion label would: the right fabric, a fit that works on shift, and colour that stays the same from the first order to the tenth.

what every programme includes

made by houses that produce for premium fashion labels

fabrics tested for industrial laundry

colour and fit consistent across reorders

short top-up runs from near-shore houses

delivery packed per property and per role

(06) start a programme

tell us about your teams.

share a few details and we come back with a first proposal: categories, fabrics, timing and an indicative price per uniform.

we reply within two working days.